About Us

Island Effect exists to promote sustainble, community and ethical travel and tourism in Saint Lucia: Our business is to inspire everyone – locals and visitors alike – to truly explore Saint Lucia

We want you to visit our vivacious communities, immerse yourself in our lively culture, let your taste-buds light up with all sorts of flavours, get serious with historical insights, ride the rhythms, bathe in our rainforest air… Come along on a journey to the real Saint Lucia.

Our Philosophy

How It Happened

In late 2017, an idea began to take shape…the idea was to start writing about the many small and undiscovered places and hard to find experiences that people would like to see in Saint Lucia. Ones that aren’t on the mainstream tourism map.

Originally this was just a personal project: A way to justify the founder, Finola, spending time exploring more of her home country, and to help ‘share the love’. But is soon became clear that there was so much work to do, a team would be needed. So, Island Effect, off-the-beaten-path, travel inspiration business, was born.

Plain ‘n’ Simple – What You Get:

Our readers get honest content that gives an accurate picture of what’s on offer and how to access it. We aim to inspire you to get out of your hotel or villa and enjoy what we Saint Lucians love about our island.

Full disclosure- all the features on commercial businesses on Island Effect are paid for (at very reasonable rates). But, our featured businesses know we endeavour to inspire without overselling: Giving straight-up information is what we do. We believe you, the traveller, will enjoy Saint Lucia the most when you have a good honest idea what’s on the table!

For the businesses featured on Island Effect – we commit to providing effective promotion at affordable rates for everyone: We want to tell your stories well and make it super-easy for people find you and inspire them to enjoy what you offer.

We also write a lot of ‘non-commercial’ posts about things that you can do for free, like walks, driving tours, recipes and so on. And we write about local non-profit organizations, our culture, history, places, flora and fauna – so you can get the richest Lucian experience possible!

The Team

All the writers at Island Effect share a passionate love for Saint Lucia. We come from diverse backgrounds – journalism, advocacy, marketing, teaching, theatre, music, arts and community development.

We hope that you’ll enjoy being on this journey with us! Annou alé! (Let’s go!)

Learn more about the team here.

Support Us

Keeping it affordable for our featured businesses and being able to create non-commercial content is fundamental for us.

As part of our business model, we seek financial and in-kind support to enable us to do this, covering free activities, history, culture and of course community groups and non-profit organizations.

If you’d like to support our work financially, you can donate via Paypal

If you would like to contribute to our work with in-kind support, we welcome many things – your skills, cameras, tablets, smartphones, recording equipment, software, printing… tell us what you can offer, let’s see if we can use it!

Please click here for more information on how to support us.

Write for Us

If you’d like to write for us or provide any form of content, we welcome submissions. We accept gratis work and otherwise, we consider submissions for pay on their merit and the availability of funds. Please click here to work with us.

You can also subscribe to our website and share our work – tell a friend!